We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law. For material changes affecting members, we will provide reasonable notice when feasible through our usual member communication channels.

To provide the Services and operate as an ecommerce association, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us, whether as a member, event participant, or service user.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide association services, facilitate networking and educational opportunities, conduct advocacy efforts, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our members or others.

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information that you directly submit to us through our Services may include:

• Basic contact and profile details including your name, company name, address, phone number, email, job title, industry sector, and business information.
• Membership information including membership application details, membership preferences, areas of interest, business challenges, and professional background.
• Event and networking information including event registration details, dietary restrictions, accessibility needs, networking preferences, and participation history.
• Educational and resource engagement including course enrollments, webinar attendance, resource downloads, and learning preferences.
• Customer support and communication information including the information you choose to include in communications with us, feedback, surveys, testimonials, and case studies.
• Professional services information including project details, business needs, and service requirements for any consulting or professional services we provide.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features, participating in certain association activities, or receiving member benefits.

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, pages visited, resources accessed, and other information regarding your interaction with the Services.

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Technology and platform providers who support our Site and Services, such as WordPress, event management platforms, and learning management systems.
• Payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your membership fees, event fees, or service payments in order to provide you with services you have requested, in order to perform our contract with you.
• Partner organizations and industry contacts who may provide information in connection with joint events, advocacy efforts, or industry initiatives.
• Public sources such as business directories, industry publications, and professional networking platforms to enhance our understanding of the ecommerce industry and our members' needs.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

• Providing Association Services and Member Benefits. We use your personal information to provide you with association services, manage your membership, facilitate networking opportunities, provide educational resources, and deliver member benefits in order to fulfill our agreement with you. This includes processing payments, sending notifications related to your membership or events, managing and maintaining your account, facilitating introductions between members, and handling any service-related requests or feedback.
• Educational and Professional Development. We use your information to provide educational content, organize training sessions, webinars, and workshops, track learning progress, and customize educational offerings based on your interests and needs.
• Events and Networking. We use your personal information to organize and manage events, facilitate networking between members, send event invitations and updates, manage registrations, and improve future events based on feedback and participation patterns.
• Industry Advocacy and Research. We may use aggregated and anonymized information to conduct industry research, prepare advocacy materials, develop position papers, and represent the interests of the ecommerce community to government and other stakeholders.
• Marketing and Communications. We use your personal information for association communications, such as to send newsletters, industry updates, event announcements, educational content, and member spotlights. This may include using your personal information to better tailor our communications and resources to your interests and professional needs.
• Communicating with you. We use your personal information to provide you with member support, respond to inquiries, and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective association services, and to maintain our relationship with you.
• Professional Services. For members who use our professional services, we use your information to deliver consulting, advisory, or other professional services as requested.

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, educational content and communications on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our educational content providers.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With service providers or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, member support, event management, educational platform providers, and third party contractors).
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful association.
• For networking and collaboration with other members where you have consented to such sharing, or in member directories where you have opted-in to be listed.
• With partner organizations for joint events, educational programs, or advocacy efforts where you have consented to such sharing.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our members or others.
• For industry advocacy where we may share aggregated, anonymized information to support industry r

Our Site may provide links to websites or other online platforms operated by third parties, including educational resources, partner organizations, and industry tools. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your membership, to provide association services, comply with legal obligations, resolve disputes, maintain historical records for association purposes, or enforce other applicable contracts and policies.

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Communication Preferences. You can opt-out of certain communications from us by following the unsubscribe instructions in our emails or by contacting us directly. Please note that you may not be able to opt-out of certain service-related communications necessary for your membership or participation in association activities.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or membership information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@ecommercecanada.com